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Imagine Confectionary Goods That Are Rich And Delicious With No Added Sugars And A 10th Of The Calories
From candies to fruits and nuts and even herbs and spices, inclusions are storming the food and beverage industry. As the demand for “permissibly indulgent” products continues to grow, Icon Foods introduces “SweetBitz,” a new line of no-added-sugar, clean-label chocolate chips. We will also be launching no-added-sugar chocolate chips in multiple flavors, cookie chunks, sprinkles and more! These products are currently in research and development.
SweetBitz Are Not Your Average Chocolate Chips
What Are SweetBitz:
- Low-calorie, no-added-sugar, clean-label chocolate chips
- Feature Erysweet+ Ultra Blend, a super-fine mesh powder consisting of SteviaSweet 95-60 with Erysweet
- 60 - 70% as sweet as sugar
- SweetBitz are produced with a blend of Stevia extract, erythritol, and other all natural, non-GMO ingredients
SweetBitz As A Sweetening System:
- Non-GMO erythritol, a polyol that provides natural, low-calorie sweetening and bulk.
- Stevia works well in combination with sweeteners like monk fruit, allulose and erythritol
- Sugar substitutes get a bad rap, but erythritol has no aftertaste
- Available in 2M and 4M
- SweetBitz are designed for a wide range of products, including frozen dairy applications, yogurts, energy/nutrition bars, cookies and nut butters
- Subtly sweet without any aftertaste
SweetBitz & The Body
- Erythritol in SweetBitz does not spike blood sugar making it an ideal sweetener for the ever growing diabetic market.
- Erythritol can potentially reduce the risk of heart disease by improving blood vessel function.
- A one ounce serving (28.35g) of SweetBitz only has 99 calories, where common chocolate chips contain nearly 60 calories more per serving.
- Unlike other polyols, erythritol has few, if any any digestive side effects.
Clean Label Sugar Reduction
Is Key To Winning Health Minded And Mainstream Consumers. SweetBitz May Help You Reach It With Clean Label Calorie Reduction.
In a study released by the Consumer Goods Forum, more than 102 food companies surveyed reformulated 180,000 products to support a healthier lifestyle and address public health issues. Ingredient suppliers and food technologists alike have this opportunity to step up their game. Companies like Coke, Pepsi, Kraft and Nestle are making changes, are you?
This is your chance to create a clean label product that consumers will love.
The “Added Sugar” Scarlet Letter
- Consumers are demanding low-sugar, clean label options
- According to an IFIC health survey, 48% of consumers say they are eliminating certain foods and beverages from their diet because of sugar
- Baby boomers are feeling the effects of poor lifestyle choices and changing the way they live
- Half of women surveyed said they are reducing their sugar intake
- Brands have recently started reformulating with stevia and monk fruit products, but there are many other healthy options consumers don’t know about. Consumers are becoming more health conscious, but they are still often misinformed about sweeteners
The Clean Label Movement in the U.S.
- Clean labels have enormous customer appeal and will not go unnoticed by diabetics, low glycemic dieters and anyone living a healthy lifestyle
- Cities like Boulder, San Francisco and Albany were the latest major US cities to implement sugar taxes on soft drinks. This is also a global issue; many countries are making similar changes when it comes to sugar consumption
- Children are our future, and parents no longer want to buy sugary products for their young ones
- Weight gain and diabetes are some of the biggest issues facing the sugar industry
- 75% of consumers surveyed said that sugar content affects their purchasing behavior
Consumer-Friendly Benefits Of SweetBitz
- A great opportunity to hop on the ketogenic/low carb lifestyle trend.
- 100 powdered fine mesh means erythritol dissolves easily, perfect for a variety of products.
- Optimize sweetness already present in your product and adds mouthfeel.
- Sugar-free candies appeal to label-conscious consumers who are turning away from artificial ingredients.
- Chocolate chips, nuts, and fruits give consumers a premium product impression.
For more information on SweetBitz, visit iconfoods.com.
“Very soon you will no longer need a microscope, a calculator, or a degree in nutrition to figure out whether the food you’re buying is actually good for our kids”
Michelle Obama
This Is What Guilt Free Tastes Like!
It’s not too late to reformulate! Reduce your sugar without sacrificing taste.
