Icon Foods provides reliable, clean label sugar reduction and fiber solutions, helping brands launch with confidence and scale without surprises.
Consumer expectations in beverages have shifted dramatically toward clean labels, lower sugar, and transparent ingredient statements. Icon Foods helps beverage developers navigate this complexity by building integrated sugar-reduction systems tailored for juices, soft drinks, coffee, tea, kombucha, powdered drinks, and even alcohol. Rather than relying on simple ingredient swaps, Icon formulates balanced sweetener solutions using plant-based high-intensity sweeteners like stevia and monk fruit, supportive bulking agents such as erythritol, fibers like inulin or FOS for mouthfeel, and hydrocolloids for body and stability.