We forgot to sort these posts but someone will appreciate them more than anyone could ever know.
Why the Price of V25, V40, and V50 Keep Climbing – and How to Keep it From Murdering Your COGs Summary Monk fruit extract prices are climbing steadily across the grade spectrum, from V25 to V40 to V50, putting real pressure on formulation budgets and COGS stability. The reason isn’t Read more…
The Part Everyone Tastes, but Few Talk About A formulator’s field guide to why sweetness timing matters, what goes wrong, and how to fix it Summary Sweetness isn’t just about how strong it is. It’s about how it behaves over time. In this white paper, Icon Foods’ Chief Innovation Officer Read more…
A Guide to Sweet Protein – Taste Receptor Interactions – and How Not to Screw Them Up Summary The era of brute-force sugar reduction is over. Sweet proteins are here, and they demand a smarter hand. In this white paper, Thom King unpacks the receptor-level science behind thaumatin and brazzein, Read more…
Summary Most formulation strategies still focus on sweetness curves, macros, and label claims. But the real metabolic story begins after digestion, in the colon, where microbial fermentation determines whether your product drives short-chain fatty acids or neurotoxic byproducts. In this white paper, Thom King reframes fiber not as a trend, Read more…
Sweetener Breakups Are Hard: Why the Industry Is Quietly Moving on from Erythritol (and What to Do Instead) Summary Erythritol hasn’t been banned, and it hasn’t stopped functioning. What’s changed is risk. Once a quiet, reliable workhorse in sugar reduction, erythritol now carries perception volatility and trade exposure that smart Read more…
How Icon Foods Steers Brands Through the New Nutrition Frontier At SCIFTS and again at EXPOWest, the food and beverage industry won’t just be trading samples and business cards—they’ll be navigating the tectonic shift that’s reshaping how products get made, labeled, and loved. With the launch of the 2025–2030 Dietary Guidelines for Americans, the Read more…
Trade Policy Just Changed the Formulation Playbook (Again) Summary In The Erythritol Reckoning, Part II, Thom King moves beyond last week’s science debate and into the economic earthquake now reshaping formulation strategy. With final antidumping and countervailing duties of up to nearly 200% on Chinese erythritol, what was once a dependable, Read more…
Why the New U.S. Dietary Guidelines Will Reshape Better-For-You Food Innovation, and How You Can Lead the Charge Summary The upcoming 2025–2030 Dietary Guidelines for Americans signal a decisive shift in federal nutrition policy, placing added sugar and highly processed foods squarely in the spotlight. Rather than focusing narrowly on Read more…
Summary RTD coffee has moved beyond convenience and into its second act: function-first formulation. Today’s bottled brews are expected to deliver protein for satiety, fiber for balance, adaptogens for focus, and low sugar without sacrificing drinkability. But coffee is a demanding matrix, acidic, polyphenol-rich, and unforgiving when sweetness or mouthfeel Read more…
Summary Erythritol was once the gold standard for sugar reduction—clean taste, low glycemic impact, functional bulk, and formulation flexibility. But tariffs, anti-dumping rulings, and mounting scientific scrutiny have dramatically altered its risk profile. With prices volatile and new research raising concerns about cardiovascular and metabolic implications The Erythritol Reckoning, better-for-you Read more…