Delivering Functionality. Formulated for Innovation.
Summary
IconiPro V.1 is Icon Foods’ smarter plant protein system—engineered for formulators who demand more than grams on a label. By blending pea, brown rice, hemp, and pumpkin seed proteins into a synergistic stack, IconiPro V.1 delivers a complete amino acid profile, high bioavailability, clean-label appeal, and a smooth, neutral sensory experience without the grit or bitterness traditionally associated with plant proteins. With strong dispersibility, excellent heat stability, and compatibility across RTM, RTD, and functional food applications, this next-generation protein platform solves the biggest challenges in plant-based formulation while supporting keto, GLP-1, and better-for-you nutrition trends. For brands building the future of performance beverages, meal replacements, or plant-based innovation, IconiPro V.1 offers a nutritionally robust, commercially scalable foundation that simply performs.
Thom King, Icon Foods
Chief Innovations Officer/Certified Food Scientist
In the fast-moving world of better-for-you beverages and functional nutrition, protein quality can no longer be defined by just grams on the label. For years, formulators have been told that plant protein is a compromise: gritty texture, incomplete amino acid profiles, off notes that need masking, and digestibility concerns that limit inclusion rates. But the market is no longer tolerant of compromise. Today’s savvy formulator is seeking bioavailability, a complete amino acid profile, low allergenicity, and a pleasant sensory experience, all in a format that meets clean-label and sustainability demands.
IconiPro V.1, Icon Foods’ next-generation protein system, checks every one of these boxes.
- It is not a single protein.
- It is not a commodity ingredient.
- It is a strategically designed protein system that aligns nutritional biochemistry with functional performance and commercial scalability.
Formulated from a synergistic blend of:
- Pea Protein Isolate
- Brown Rice Protein
- Hemp Protein
- Pumpkin Seed Protein
…it’s the go-to solution for formulators building ready-to-mix (RTM) powders, ready-to-drink (RTD) beverages, and functional food systems that demand nutritional integrity and commercial viability.
Protein Engineering for Performance: Why These Four?
Each component of IconiPro V.1 was selected to complement the others—nutritionally, functionally, and organoleptically.
- Pea Protein Isolate
- Rich in lysine, a limiting amino acid in most other plant proteinsHigh emulsifying capacity and smooth mouthfeel
- Brown Rice Protein
- Balances out methionine and cysteine, where pea is lower
- Provides structure in blends
- Helps tighten amino acid ratios for full PDCAAS optimization
- Hemp Protein
- Complete protein with all 9 essential amino acids
- High in arginine, omega-3s, fiber, and antioxidants
- Adds a subtle earthy depth to the flavor
- Pumpkin Seed Protein
- High in tryptophan, magnesium, zinc, and ironSupports muscle recovery and immune health
Together, these proteins form a plant-powered dream team for formulators seeking complete coverage and consumer appeal.
Bioavailability & Amino Acid Completeness
With most single-plant proteins, amino acid gaps and digestibility issues are common. Not here.
| Amino Acid | Contributing Sources | Benefit |
|---|---|---|
| Lysine | Pea, Pumpkin | Muscle repair, immune modulation |
| Methionine | Brown Rice, Pumpkin | Detoxification, metabolic function |
| Leucine | Pea, Hemp | Triggers muscle protein synthesis (MPS) |
| Arginine | Hemp, Pumpkin | Circulatory health, nitric oxide pathway |
| Tryptophan | Pumpkin | Mood balance, serotonin precursor |
PDCAAS Score: Approaches 1.0 when paired with minimal flavor masking and digestive enzymes
Digestibility: High, thanks to low antinutrient levels and balanced fiber composition
Macronutrient & Functional Composition (Per 100g Powder Blend)
| Component | Amount (per 100g) |
|---|---|
| Protein | ~75 g |
| Net Carbs | ~5 g |
| Dietary Fiber | ~8 g |
| Total Fat | ~6 g (mostly unsaturated) |
| BCAAs | ~6 g |
| Omega-3 & Omega-6 Fats | Present (from hemp) |
| Iron / Zinc / Magnesium | Naturally occurring |
This stack offers a macro profile suitable for ketogenic, paleo, GLP-1, and performance-driven formulations without the need for added bulking agents or synthetic isolates.
Mouthfeel & Flavor: Where Plant Proteins Usually Fail
Let’s face it — grit, bitterness, and lingering vegetal notes have historically made plant-based protein products… a tough sell.
IconiPro V.1 addresses this head-on:
- Creamy base from pea and pumpkin seed protein
- Low bitterness index due to optimized ratios
- Minimal astringency—especially in beverages under pH 5.0
- Pairs well with erythritol, allulose, monk fruit, and Reb M blends for clean sweetening
Whether it’s blended into almond milk or dissolved in water, IconiPro V.1 delivers a smooth, neutral taste experience with rapid flavor fade and low coating effects.’
Strategic Fit: Why IconiPro Belongs in the Icon Foods Portfolio
Icon Foods has always stood at the intersection of clean-label innovation and functional performance. IconiPro V.1 aligns perfectly with that mission:
- It is sustainable, plant-based, and allergen-friendly
- It offers superior sensory and functional performance
- It positions Icon Foods as a partner for the next era of functional nutrition
- It integrates seamlessly with the company’s existing sweetener and fiber ecosystem
In short, IconiPro V.1 is more than a protein.
It is a formulation-forward platform for the next decade of innovation.
Why Formulate with IconiPro V.1 in RTMs and RTDs?
| Feature | Formulator Benefit |
|---|---|
| Complete amino acid profile | No need to blend multiple proteins on-site |
| Clean label, allergen-free | Soy-, dairy-, and gluten-free |
| Flavor neutrality | No need for complex masking systems |
| Excellent dispersibility | Quick solubility for instant mix powders |
| High heat stability | Suitable for UHT and retort applications |
| Consumer appeal | Sustainable, plant-based, rich macro profile |
IconiPro V.1 is not just a protein blend—it’s a functional design system built for the future of food and beverage innovation. This is a protein system that works in commercial manufacturing, not just in the lab.
- Nutritionally complete
- Flavor-flexible
- Texturally smooth
- Clinically relevant
For formulators seeking the cleanest, most versatile protein stack on the market, IconiPro V.1 is the obvious choice. Whether you’re designing the next category-defining RTD, a keto-friendly shake mix, or a GLP-1-supportive functional food, this is the protein base that gives you a head start on success. IconiPro V.1 gives you a smarter protein foundation — engineered for innovation and built for scale.
Taste the Icon Difference!
Order samples of IconiPro v.1
x
