RFK Jr.’s Dietary Guidelines Shake Up CPG-Land Summary The newly revised U.S. Dietary Guidelines announced by Health Secretary Robert F. Kennedy Jr. mark a profound reset for the food system, elevating whole foods, protein, and nutrient density while pushing added sugars and ultra-processed ingredients to the margins. For CPG brands, Read more…
… and How it’s Building a Bridge to the Kroger Network Summary The “better-for-you” movement is reshaping retail, and Target has emerged as its most powerful mainstream champion. In Target’s Rise as a Leader in Better-for-You Products, Icon Foods explores how Target has democratized clean-label, functional, and low-sugar foods, making wellness Read more…
Summary Tagatose vs. Allulose: A Comparative Analysis for Food and Beverage Formulators dives into two of the most promising rare sugars shaping the future of better-for-you formulation. Both deliver sugar-like sweetness with dramatically fewer calories and minimal glycemic impact, but when it comes to functionality, metabolism, and especially Nutrition Facts Panel Read more…
Where Sweet Innovation Meets a Clean-Label, Without Aftertaste! Summary SteviaSweet™ from Icon Foods represents a full-spectrum approach to stevia, giving formulators precision control over sweetness, flavor, and performance without compromising clean-label goals. From classic Rebaudioside A options to next-generation glycosides like Rebaudioside M and D, as well as proprietary blends Read more…
Delivering Functionality. Formulated for Innovation. Summary IconiPro V.1 is Icon Foods’ smarter plant protein system—engineered for formulators who demand more than grams on a label. By blending pea, brown rice, hemp, and pumpkin seed proteins into a synergistic stack, IconiPro V.1 delivers a complete amino acid profile, high bioavailability, clean-label Read more…
Summary FibRefine™ L90 Soluble Tapioca Fiber Syrup is emerging as one of the most versatile, high-performance clean-label ingredients available to formulators seeking better texture, improved moisture management, and meaningful nutrition upgrades. With up to 90% soluble fiber, a neutral flavor profile, and exceptional stability across baking, dairy, snack, and beverage Read more…
Crafting the Perfect No-Added Sugar Pre-Workout Formula for Performance and Palate Summary Today’s pre-workout market is flooded with formulas that promise energy, endurance, and focus, but too many taste like punishment. Stacked & Jacked lays out the blueprint for building a pre-workout that fires on all cylinders: performance, sensory appeal, and consumer Read more…
… and Why Smart Formulators are Buying Ahead (Like Soluble Tapioca Fiber!) Summary Fiber is emerging as the quiet juggernaut of 2026, fueled by consumer demand for gut health, satiety, glucose control, and clean-label functionality across every major category—from RTDs and bars to bakery, confections, and frozen treats. As soluble Read more…
Summary Formulators today need more than a sweetener — they need agility. As stevia markets shift and purity grades fluctuate, the ability to convert seamlessly between Rebaudioside A levels (RA60 through RA99M) has become a powerful competitive advantage. This white paper breaks down the simple yet essential conversion math that Read more…
Summary As tariffs, supply-chain volatility, and growing consumer skepticism disrupt erythritol’s longtime dominance in reduced-sugar formulation, isomalt emerges as a stable, cost-effective, and sensory-superior alternative. Derived from beet sugar and delivering a smoother sweetness curve with far less cooling, isomalt offers reliable bulk, excellent heat and acid stability, and a Read more…