Riding the Wave of GLP-1, MAHA, and Consumer Demand Summary Clean label sugar reduction has moved from trend to expectation, driven by the cultural impact of GLP-1 therapies and the growing “Make America Healthy Again” movement. Today’s consumers still want indulgence, but with fewer calories, smarter metabolic positioning, and transparent Read more…
Formulating the Next Wave of Non-Alcoholic Beverages Summary Soluble tapioca fiber, also known as tapioca-derived resistant dextrin, is emerging as a quiet hero in modern formulation, delivering fiber functionality that holds up under the real-world pressures of heat and acidity. In this white paper, Thom King explores the chemistry behind Read more…
Formulating the Next Wave of Non-Alcoholic Beverages Summary All of the Buzz, None of the Booze isn’t just a catchy phrase—it’s the blueprint for the next wave of non-alcoholic RTDs. As sober-curious consumers drive double-digit growth in NA beverages, formulators are being asked to recreate the full cocktail experience—aroma lift, mouthfeel, Read more…
The Gummy Evolution Summary Gummies have evolved from candy-aisle treats into functional delivery systems for vitamins, botanicals, and wellness actives, but consumers now expect indulgent texture and sweetness without added sugar. This white paper explores how formulators can successfully rebuild the gummy matrix by replacing traditional sucrose and glucose syrup Read more…
RFK Jr.’s Dietary Guidelines Shake Up CPG-Land Summary The newly revised U.S. Dietary Guidelines announced by Health Secretary Robert F. Kennedy Jr. mark a profound reset for the food system, elevating whole foods, protein, and nutrient density while pushing added sugars and ultra-processed ingredients to the margins. For CPG brands, Read more…
… and How it’s Building a Bridge to the Kroger Network Summary The “better-for-you” movement is reshaping retail, and Target has emerged as its most powerful mainstream champion. In Target’s Rise as a Leader in Better-for-You Products, Icon Foods explores how Target has democratized clean-label, functional, and low-sugar foods, making wellness Read more…
Summary Tagatose vs. Allulose: A Comparative Analysis for Food and Beverage Formulators dives into two of the most promising rare sugars shaping the future of better-for-you formulation. Both deliver sugar-like sweetness with dramatically fewer calories and minimal glycemic impact, but when it comes to functionality, metabolism, and especially Nutrition Facts Panel Read more…
Where Sweet Innovation Meets a Clean-Label, Without Aftertaste! Summary SteviaSweet™ from Icon Foods represents a full-spectrum approach to stevia, giving formulators precision control over sweetness, flavor, and performance without compromising clean-label goals. From classic Rebaudioside A options to next-generation glycosides like Rebaudioside M and D, as well as proprietary blends Read more…
Delivering Functionality. Formulated for Innovation. Summary IconiPro V.1 is Icon Foods’ smarter plant protein system—engineered for formulators who demand more than grams on a label. By blending pea, brown rice, hemp, and pumpkin seed proteins into a synergistic stack, IconiPro V.1 delivers a complete amino acid profile, high bioavailability, clean-label Read more…
Summary FibRefine™ L90 Soluble Tapioca Fiber Syrup is emerging as one of the most versatile, high-performance clean-label ingredients available to formulators seeking better texture, improved moisture management, and meaningful nutrition upgrades. With up to 90% soluble fiber, a neutral flavor profile, and exceptional stability across baking, dairy, snack, and beverage Read more…