A granola bar with a knob for adjusting sweetness level

The RA Rundown

Making the Most of SteviaSweet™ RA60 through RA99 Summary Not all stevia is created equal, and Reb A purity matters more than most formulators realize. In The RA Rundown, Icon Foods breaks down the practical, real-world differences between SteviaSweet™ RA60 through RA99, showing how each extract behaves across beverages, bakery, supplements, Read more…

Formulating better for you bars

Better-For-You Bars in the GLP-1 Era

Summary Formulating better-for-you bars in today’s crowded market requires balancing taste, functionality, and health benefits, especially as more consumers turn to GLP-1 medications and demand nutrient-dense, low-glycemic options. This white paper highlights how Icon Foods’ sweeteners, fibers, and inclusions—such as allulose, PreBiotica™ agave inulin, FibRefine™ soluble tapioca fiber, erythritol, and Read more…

Stevia leaves

ThauSweet DRM & VRM Comparison

Summary When it comes to sugar reduction, no single sweetener is perfect in every application—which is why Icon Foods developed two distinct modulators: ThauSweet™ DRM and ThauSweet™ VRM. Both pair natural high-intensity sweeteners with thaumatin and cassava fiber to deliver clean label confidence and fuller mouthfeel, but they differ in how they interact Read more…