The Part Everyone Tastes, but Few Talk About A formulator’s field guide to why sweetness timing matters, what goes wrong, and how to fix it Summary Sweetness isn’t just about how strong it is. It’s about how it behaves over time. In this white paper, Icon Foods’ Chief Innovation Officer Read more…
A Guide to Sweet Protein – Taste Receptor Interactions – and How Not to Screw Them Up Summary The era of brute-force sugar reduction is over. Sweet proteins are here, and they demand a smarter hand. In this white paper, Thom King unpacks the receptor-level science behind thaumatin and brazzein, Read more…
Why the New U.S. Dietary Guidelines Will Reshape Better-For-You Food Innovation, and How You Can Lead the Charge Summary The upcoming 2025–2030 Dietary Guidelines for Americans signal a decisive shift in federal nutrition policy, placing added sugar and highly processed foods squarely in the spotlight. Rather than focusing narrowly on Read more…
Summary RTD coffee has moved beyond convenience and into its second act: function-first formulation. Today’s bottled brews are expected to deliver protein for satiety, fiber for balance, adaptogens for focus, and low sugar without sacrificing drinkability. But coffee is a demanding matrix, acidic, polyphenol-rich, and unforgiving when sweetness or mouthfeel Read more…
Fillings • Added Sugars • And a New Day for Baked Goods When we talk about sugar reduction in baked goods, most conversations obsess over the dough. The crust. The base. The bread part. Meanwhile, the real sugar bomb is sitting quietly inside, minding its own business, wearing a strawberry Read more…
SteviaSweet™ RA99M v. RA60, RA80, and RA95 Summary SteviaSweet™ RA99M represents a next-generation advance in steviol glycoside sweetening, combining high-purity Rebaudioside A and Rebaudioside M to deliver a cleaner, more sugar-like taste than traditional Reb A grades such as RA60, RA80, and RA95. This white paper compares the four options Read more…
Why Frozen Cottage Cheese is the Next Legit Platform, and How to Formulate it Without Screwing it Up Summary Frozen cottage cheese, or “FroCo*,” is emerging as a serious new platform in frozen desserts, driven by the convergence of protein-forward eating, sugar reduction, GLP-1 behavior shifts, and clean-label expectations. Rather Read more…
— with Botanicals and Adaptogens Summary Functional beverages packed with botanicals and adaptogens present a unique sweetness challenge, especially in low-pH systems where acidity, bitterness, and astringency can distort taste perception. This white paper explores how stevia and monk fruit behave under these demanding conditions and shows why successful formulation Read more…
Aspartame, Sucralose, Ace-K v. MonkSweet™ MV50, SteviaSweet™ RebM, and SteviaSweet™ RM95D A formulator-to-formulator field guide, sensory, stability, synergy, and the real-world gotchas that show up at scale. Summary In a market where sweetness is easy but a true sugar-like experience is increasingly hard to deliver, The Sweetener Cage Match steps beyond ingredient Read more…
The Pros, Cons & Best Uses of Allulose, Xylitol, Stevia, Monk Fruit & Erythritol in Dietary Supplements Summary Formulating dietary supplements is as much science as strategy, especially when it comes to sweeteners. In Sweet Science: The Pros, Cons & Best Uses of Allulose, Xylitol, Stevia, Monk Fruit & Erythritol in Read more…