Icon Foods Partners With BioLotus Technology
The deal will distribute Chinese company’s next-generation stevia-based sweeteners throughout North America Icon will distribute high-purity RebM, RebA, and enzymatically treated steviol glycosides, on behalf of BioLotus. The agreement is a natural extension of the partnership the two companies have forged, says Thom King, president, and CEO of Icon Foods. […]
Steviva Ingredients partners with farmers in Brazil to produce fully traceable, identity-preserved stevia extracts
FOR IMMEDIATE RELEASE February 15, 2016 Contact: Cheryl Tessier, APR, 608-695-6510, ctessier@finessepr.net Thom King, 310-455-9876, thom.king@steviva.com Steviva Ingredients partners with farmers in Brazil to produce fully traceable, identity-preserved stevia extracts BraziliaSweet® RA95 and BraziliaSweet® 95-60 deliver clean flavor, zero calories PORTLAND, Oregon — In response to increased consumer interest […]
Sweetness Decay Rate
The Part Everyone Tastes, but Few Talk About A formulator’s field guide to why sweetness timing matters, what goes wrong, and how to fix it Summary Sweetness isn’t just about how strong it is. It’s about how it behaves over time. In this white paper, Icon Foods’ Chief Innovation Officer […]
Thaumatin vs. Brazzein: A Formulator’s Comparative
A Guide to Sweet Protein – Taste Receptor Interactions – and How Not to Screw Them Up Summary The era of brute-force sugar reduction is over. Sweet proteins are here, and they demand a smarter hand. In this white paper, Thom King unpacks the receptor-level science behind thaumatin and brazzein, […]
Fibermaxxing, Fermentation, and the Metabolites Running the Show
Summary Most formulation strategies still focus on sweetness curves, macros, and label claims. But the real metabolic story begins after digestion, in the colon, where microbial fermentation determines whether your product drives short-chain fatty acids or neurotoxic byproducts. In this white paper, Thom King reframes fiber not as a trend, […]
Sweetener Breakups Are Hard:
Sweetener Breakups Are Hard: Why the Industry Is Quietly Moving on from Erythritol (and What to Do Instead) Summary Erythritol hasn’t been banned, and it hasn’t stopped functioning. What’s changed is risk. Once a quiet, reliable workhorse in sugar reduction, erythritol now carries perception volatility and trade exposure that smart […]
Mission Control for Modern Formulation
How Icon Foods Steers Brands Through the New Nutrition Frontier At SCIFTS and again at EXPOWest, the food and beverage industry won’t just be trading samples and business cards—they’ll be navigating the tectonic shift that’s reshaping how products get made, labeled, and loved. With the launch of the 2025–2030 Dietary Guidelines for Americans, the […]
The Erythritol Reckoning, Part II
Trade Policy Just Changed the Formulation Playbook (Again) Summary In The Erythritol Reckoning, Part II, Thom King moves beyond last week’s science debate and into the economic earthquake now reshaping formulation strategy. With final antidumping and countervailing duties of up to nearly 200% on Chinese erythritol, what was once a dependable, […]
Sugar, Science, and Strategy:
Why the New U.S. Dietary Guidelines Will Reshape Better-For-You Food Innovation, and How You Can Lead the Charge Summary The upcoming 2025–2030 Dietary Guidelines for Americans signal a decisive shift in federal nutrition policy, placing added sugar and highly processed foods squarely in the spotlight. Rather than focusing narrowly on […]