The deal will distribute Chinese company’s next-generation stevia-based sweeteners throughout North America
After years of successful collaboration resulting in the development of a revolutionary new sweetener blend, Icon Foods has entered into an exclusive North American distribution agreement with China’s BioLotus Technology Lasa Inc.
Icon will distribute high-purity RebM, RebA, and enzymatically treated steviol glycosides, on behalf of BioLotus. The agreement is a natural extension of the partnership the two companies have forged, says Thom King, president, and CEO of Icon Foods.
“Throughout our partnership, I have been struck by the BioLotus team’s dedication to the quality of their product in terms of good stewardship of the land, ingredient traceability, and commitment to manufacturing clean, quality stevia extracts. Their commitment to quality and customer service makes them a perfect fit for Icon Foods, and we are pleased to expand our working relationship with them.”
Under terms of the agreement, Icon will act as the exclusive North American distributor for BioLotus, handling warehousing, packaging and all distribution functions. Icon also will handle sales and marketing of the company’s stevia-based sweeteners.