Icon Foods is a bulk supplier of sugar free chocolate chips, coated morsels, sprinkles and flavored inclusion bits to food manufacturers across North America. The SweetBitzâ„¢ line covers eleven grades, all with no added sugars, most carrying significant dietary fiber, at 1 to 40% inclusion. Wholesale quantities, no minimum order.
Why Inclusions Break Reduced-Sugar Products
You can reformulate a protein bar to near-zero added sugar, get the texture right, get the sweetness curve right, and then undo the entire nutrition panel with the chocolate chips.
A conventional chocolate chip is roughly half sugar. At a 20% inclusion rate that single ingredient can contribute more sugar than everything else in the formula combined. The same is true of sprinkles, coatings and candy pieces, and it is the reason so many better-for-you products carry a sugar count that looks wrong for the claim on the front.
Inclusions are usually the last thing reformulated and the first thing that spoils the math. Sugar free chocolate chips and inclusions built for manufacturing solve that, and they are what this category is.
What SweetBitzâ„¢ Does Differently
Every product in this line is formulated with no added sugars, sweetened with stevia, allulose or a comparable system rather than sucrose.
More usefully, most of them contribute meaningful dietary fiber. That turns an inclusion from a nutritional liability into a contributor.
| Product | Dietary fiber per 100 g |
|---|---|
| SweetBitzâ„¢ Blueberry Bitz | ~34 g |
| SweetBitzâ„¢ Ross Island NSA Dark Chocolate Chip with Inulin | ~32.7 g |
| SweetBitzâ„¢ White Chocolate ShellBe | ~20.5 g |
| SweetBitzâ„¢ Peanut ShellBe | ~20.5 g |
| SweetBitzâ„¢ Strawberry Bitz | ~18.6 g |
| SweetBitzâ„¢ Peach Bitz | ~18.6 g |
| SweetBitzâ„¢ Marquam Milk Chocolate Flavored Coating | ~13.9 g |
| SweetBitzâ„¢ Cinnamon Dolce Bitz | ~13.7 g |
| SweetBitzâ„¢ Baker City Chocolate Chips 4M | ~8 g |
| SweetBitzâ„¢ Chocolate Sprinkles | ~5.8 g |
Ross Island is built on added inulin specifically, which is why it carries roughly a third of its weight as fiber.
Sugar Free Chocolate Chips
Three sugar free chocolate chip options, each solving a different constraint. All are bulk manufacturing grades rather than retail packs.
Baker City Chocolate Chips 4M
Allulose-sweetened dark chocolate chips at 4M count, roughly 8 g fiber per 100 g. Vegan and Gluten-Free certified, Kosher through EarthKosher. Because the sweetener is allulose, these carry the rare sugar labeling advantage: allulose is excluded from both Total Sugars and Added Sugars declarations.
No allergens in the product, though dairy is present on shared equipment.
Ross Island NSA Dark Chocolate Chip with Inulin
A no-sugar-added dark chocolate flavored drop with added inulin, 3,600 to 4,400 pieces per pound, and approximately 32.7 g fiber per 100 g. The highest-fiber chocolate inclusion in the line, and allergen-free with a full statement. Kosher through Orthodox Union.
NSA Dark Chocolate Chips 4M
Stevia-sweetened no-added-sugar dark chocolate chips at 3,600 to 4,400 per pound, with 25% fewer calories and carbohydrates than conventional chips. Non-GMO and Gluten-Free certified. Allergen-free across product, line and plant, which matters if you are running a clean-allergen facility.
Coated Morsels and Sprinkles
ShellBe candy-coated morsels
White Chocolate ShellBe and Peanut ShellBe are zero-sugar-added candy-coated chocolate morsels, both at roughly 20.5 g fiber per 100 g. The Peanut version has a roasted peanut center and is Non-GMO certified. Both carry allergen declarations worth checking against your facility.
Sprinkles
Multicolored Sprinkles are Non-GMO, Gluten-Free, plant-based and Vegan, with no added sugars and fewer calories than conventional. Colored with turmeric, vegetable juice and paprika rather than synthetic dyes, which is a genuine clean-label advantage in a category where artificial color is the norm.
Chocolate Sprinkles carry the same certifications with approximately 5.8 g fiber per 100 g.
Marquam Milk Chocolate Flavored Coating
A no-sugar-added high-fiber milk confectionery coating at approximately 13.9 g fiber per 100 g, for enrobing and panning applications. Contains milk and soy.
Flavored Bitz
Concentrated flavor morsels that deliver a burst rather than a background note: Strawberry, Blueberry, Peach and Cinnamon Dolce. Fiber content runs from 13.7 g to 34 g per 100 g depending on the flavor.
These do something chips cannot. In a bar or a frozen dessert, a fruit Bitz creates a distinct flavor moment without adding the sugar a real fruit piece would, and without the water activity problems dried fruit introduces.
Formulating With Inclusions
Inclusion rate
The line runs 1 to 40% by inclusion. Most bar applications land between 10 and 25%. Because these carry fiber rather than sugar, higher inclusion improves the nutrition panel instead of degrading it, which is the opposite of the usual constraint.
Allergen management
This is the detail that most often decides which product you can use. Allergen status varies meaningfully across the line, from fully allergen-free across product, line and plant, through shared-line declarations, to products containing milk, soy or peanuts. Check the specific statement before specifying, and tell us your facility constraints when you request a sample.
Piece count and size
The 4M chocolate chips run 3,600 to 4,400 pieces per pound. Piece count drives visual distribution: at a fixed inclusion weight, more pieces per pound means better visible coverage in a cut bar face.
Sourcing and Supply
Ten of the eleven grades are manufactured in the United States. One, the high-protein dark chocolate chip, is produced in Canada. All ship from our Portland, Oregon facility, which operates under Oregon Department of Agriculture Food Safety Division establishment #88294 and is a registered FDA food manufacturing facility.
We hold no minimum order quantity. That matters more in inclusions than in most categories, because piece size and visual distribution are difficult to judge without seeing the product in your own formula, and a bench trial should not require a pallet.
Every order ships with certificate of analysis, safety data sheet, technical data sheet, country of origin statement and allergen statement.
Applications
Protein and nutrition bars
The largest application. Inclusions carry the visual appeal and the indulgence cue, and in this line they carry fiber rather than sugar. See baked goods and bars.
Frozen desserts
Chips, coatings and Bitz all hold up in frozen systems. See frozen dairy applications.
Bakery
Cookies, muffins and baked snacks, where a conventional chip would undo a reduced-sugar reformulation.
Confectionery and snacks
Coated morsels and sprinkles for panning, enrobing and topical application. See confectionery applications.
Where Inclusions Fit
An inclusion is the last piece of a reduced-sugar system, not the first. Get the base sweetener right, then choose inclusions that do not undo it.
If you are still building the base, see rare sugars for browning and 1:1 behavior, polyols and blends for bulk and crystallization, high intensity sweeteners for sweetness, and fibers for mass and a label claim.
Custom Inclusions
Piece count, flavor, coating and sweetener system can all be built to specification. Tell us the application, the target nutrition panel and your allergen constraints. See custom blends and formulation support.
Samples in 24 to 48 Hours
Every sugar free chocolate chip, coated morsel and flavored bit on this page is available as a sample with full documentation, and we hold no minimum order.
Inclusions are worth seeing and tasting before specifying, since piece size and visual distribution are hard to judge from a spec sheet. Tell us the application, your target nutrition panel and your facility’s allergen constraints, and we will send what fits rather than what we have most of.