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Thom King

Thom King's academic background and extensive experience in clean label sugar reduction significantly contribute to his expertise in this field. With over twenty years of hands-on experience in the industry, King has worked on various projects related to sugar reduction and clean label initiatives. This practical exposure allows him to understand the challenges and nuances of reformulating products to reduce sugar content while maintaining taste and consumer appeal.
Recent Posts
  • Stevia Has Grown Up
  • From Theory to Shelf (part 3 of 3)
  • The Fiber Playbook: Designing Texture, Water Control, and Stability (part 2 of 3)
  • Sugar Was Never Just Sweet – (part 1 of 3)
  • PreBiotica™ Organic Agave Inulin
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    Baked Goods Prebiotic Fiber

    Choosing the Best Prebiotic Fiber for Your Formula

    The Fight for Flavor Consumers want products with fewer calories, reduced sugar, and a low glycemic impact—with the same great taste as the artificial alternatives. No problem, right? Food developers have been forced to search for innovative food ingredients that pack a nutritional punch and deliver exceptional flavor. One of Read more…

    By Thom King, 4 yearsAugust 23, 2022 ago
    Icon Foods Erythritol Logo

    Erythritol Sweetening Systems… Struggling for Survival?

    History of Erythritol Erythritol… By now, I’m sure you’ve heard of this sugar/sucrose alternative, but how familiar are you with its origin? If you’re well-versed in all things erythritol, then you have probably been keeping an eye on the growing global food crisis. We know we have! Tension in the Read more…

    By Thom King, 4 yearsAugust 22, 2022 ago

    Global Supply Chain Market Intelligence

    Has the price of inulin given you the blues? Icon Foods has the perfect solution for you. The inulin market is still in a free fall. Just how much are you willing to pay for inulin? Double the current price? Triple? Icon Foods is not willing to let you pay Read more…

    By Thom King, 4 yearsMay 2, 2022 ago

    Nature-made sugar reduction ingredients having a ‘sweet’ time

    It wasn’t even the Super Bowl, but the Jan. 23 AFC divisional round playoff game between the Kansas City Chiefs and the Buffalo Bills at Arrowhead Stadium will go down as one of the greatest of all time. In the last two minutes of regulation, quarterbacks Patrick Mahomes and John Read more…

    By Thom King, 4 yearsMarch 28, 2022 ago

    Icon Foods announces staff appointments and promotions

    Icon Foods, a globally respected natural-ingredients supplier with more than 20 years of experience supporting the growth of clean-label, healthy food and beverage production, is pleased to announce significant promotions within, and an addition to, its industry-leading team of innovative professionals. Having previously served as staff accountant and corporate controller Read more…

    By Thom King, 4 yearsMarch 28, 2022 ago

    Icon Foods Offers Latest in Non-Sugar Sweeteners: CitruSweet & ThauSweet

    The search for the perfect sugar substitute is far from over, but Icon Foods has tapped into two natural extracts, CitruSweet and ThauSweet, that offer the latest advances in the alternative-sweetener arena. The problem with non-sugar sweeteners is often this: They deliver sweetness quicker than sugar does and dissipate equally Read more…

    By Thom King, 4 years ago

    Icon Foods Shifts to Overcome Supply Chain Issues and Provide Sweetener to Manufacturers

    Original article posted on commercialbaking.com As consumer demand for clean-label food and beverages soars at a time when supply chain is struggling, many retailers can’t fill their shelves fast enough. But Icon Foods, an erythritol supplier, is working to keep clean-label sweet goods in stock. The company has taken strategic Read more…

    By Thom King, 4 yearsDecember 6, 2021 ago
    KetoseSweet

    KetoseSweet – The Sweetener That Loves You Back

    If sugar had a personality, it might be described as a people pleaser. Given the task of providing sweetness, it is comfortable being alone. Whether asked to impart crust color or moisture binding to baked goods, or to provide fullness to beverages, sugar seeks your approval and is always dependable.  Read more…

    By Thom King, 4 yearsOctober 18, 2021 ago

    Reducing Your Dependency on Alcohol Sugars

    Nobody needs to tell you that the erythritol market has become a shitshow in a burning dumpster. In the last week: Corn prices hit an eight-year high after rising more than 140% in the past year. US exports of corn more than doubled from a year ago through the first Read more…

    By Thom King, 5 yearsMay 21, 2021 ago

    Erythritol Shortage – Global Market Intel

    This Kernel Is About To Be A Cluster Long the ship of the yard for the clean label industry, erythritol has been taking on water since the middle of last year. A no-sugar-added soft drink craze in the Chinese market led to a global supply crunch and COVID-19 sent oceanic Read more…

    By Thom King, 5 yearsMarch 16, 2021 ago

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