All the Buzz, None of the Booze

Formulating the Next Wave of Non-Alcoholic Beverages Summary All of the Buzz, None of the Booze isn’t just a catchy phrase—it’s the blueprint for the next wave of non-alcoholic RTDs. As sober-curious consumers drive double-digit growth in NA beverages, formulators are being asked to recreate the full cocktail experience—aroma lift, mouthfeel, Read more…

Colostrum: Nature’s First Superfood Meets Clean-Label Science

Summary Colostrum may be nature’s first functional food, but it’s rapidly becoming one of today’s most compelling clean-label opportunities. Packed with immunoglobulins, lactoferrin, growth factors, and gut-supporting peptides, bovine colostrum sits at the intersection of immunity, performance, and digestive health, three megatrends shaping modern formulation. As consumer familiarity grows and Read more…

Stevia leaves gradient to sweetener crystals

SteviaSweet™ — Icon’s Product Offering

Where Sweet Innovation Meets a Clean-Label, Without Aftertaste! Summary SteviaSweet™ from Icon Foods represents a full-spectrum approach to stevia, giving formulators precision control over sweetness, flavor, and performance without compromising clean-label goals. From classic Rebaudioside A options to next-generation glycosides like Rebaudioside M and D, as well as proprietary blends Read more…

A granola bar with a knob for adjusting sweetness level

The RA Rundown

Making the Most of SteviaSweet™ RA60 through RA99 Summary Not all stevia is created equal, and Reb A purity matters more than most formulators realize. In The RA Rundown, Icon Foods breaks down the practical, real-world differences between SteviaSweet™ RA60 through RA99, showing how each extract behaves across beverages, bakery, supplements, Read more…