Stevia leaves gradient to sweetener crystals

SteviaSweet™ — Icon’s Product Offering

Where Sweet Innovation Meets a Clean-Label, Without Aftertaste! Summary SteviaSweet™ from Icon Foods represents a full-spectrum approach to stevia, giving formulators precision control over sweetness, flavor, and performance without compromising clean-label goals. From classic Rebaudioside A options to next-generation glycosides like Rebaudioside M and D, as well as proprietary blends Read more…

A granola bar with a knob for adjusting sweetness level

The RA Rundown

Making the Most of SteviaSweet™ RA60 through RA99 Summary Not all stevia is created equal, and Reb A purity matters more than most formulators realize. In The RA Rundown, Icon Foods breaks down the practical, real-world differences between SteviaSweet™ RA60 through RA99, showing how each extract behaves across beverages, bakery, supplements, Read more…

The sugar sweet-spot

Threading the Sweet Spot

Why 4 to 5 Grams of Sugar is the New “No Added Sugar” in Better-For-You Beverages and Snacks Summary The pursuit of zero sugar has pushed many brands into a sensory corner, creating beverages and snacks that check regulatory boxes but fall short of flavor, mouthfeel, and consumer satisfaction. This Read more…

No-Added-Sugar Hard Crack Candy

A Step-by-Step Guide to using Allulose and Isomalt to Craft No-Added-Sugar Hard Crack Candy Summary Hard crack candy may be an old-school confection, but modern formulators can reinvent it with a no-added-sugar edge by pairing allulose with isomalt. Allulose, a low-calorie saccharide, brings clean sweetness and consumer appeal, while isomalt Read more…

Protein Powder explosion

Stacked & Jacked

Crafting the Perfect No-Added Sugar Pre-Workout Formula for Performance and Palate Summary Today’s pre-workout market is flooded with formulas that promise energy, endurance, and focus, but too many taste like punishment. Stacked & Jacked lays out the blueprint for building a pre-workout that fires on all cylinders: performance, sensory appeal, and consumer Read more…