The sugar sweet-spot

Threading the Sweet Spot

Why 4 to 5 Grams of Sugar is the New “No Added Sugar” in Better-For-You Beverages and Snacks Summary The pursuit of zero sugar has pushed many brands into a sensory corner, creating beverages and snacks that check regulatory boxes but fall short of flavor, mouthfeel, and consumer satisfaction. This Read more…

The science of snacking

The Science of Snacking

The Rise of Healthy, Clean Label Snacks In Mondelez International’s State of Snacking report, a notable 60% of consumers surveyed over the last five years prefer enjoying smaller, more frequent meals throughout the day instead of the conventional three-meal format (3). Snacking has become a way of life for almost Read more…