What’s happening within Icon Foods
How Icon Foods Steers Brands Through the New Nutrition Frontier At SCIFTS and again at EXPOWest, the food and beverage industry won’t just be trading samples and business cards—they’ll be navigating the tectonic shift that’s reshaping how products get made, labeled, and loved. With the launch of the 2025–2030 Dietary Guidelines for Americans, the Read more…
Trade Policy Just Changed the Formulation Playbook (Again) Summary In The Erythritol Reckoning, Part II, Thom King moves beyond last week’s science debate and into the economic earthquake now reshaping formulation strategy. With final antidumping and countervailing duties of up to nearly 200% on Chinese erythritol, what was once a dependable, Read more…
How to Navigate the Duty-Free Window and Capture the Lowest Costs in Years The U.S. Department of Commerce has extended the temporary anti-dumping duties on erythritol through January 12, 2026 — the maximum 180-day period allowed. After that, the market enters a short but extraordinary phase: a fully duty-free corridor lasting until March Read more…
RFK Jr.’s Dietary Guidelines Shake Up CPG-Land Summary The newly revised U.S. Dietary Guidelines announced by Health Secretary Robert F. Kennedy Jr. mark a profound reset for the food system, elevating whole foods, protein, and nutrient density while pushing added sugars and ultra-processed ingredients to the margins. For CPG brands, Read more…
Delivering Functionality. Formulated for Innovation. Summary IconiPro V.1 is Icon Foods’ smarter plant protein system—engineered for formulators who demand more than grams on a label. By blending pea, brown rice, hemp, and pumpkin seed proteins into a synergistic stack, IconiPro V.1 delivers a complete amino acid profile, high bioavailability, clean-label Read more…
Summary Allulose is stepping into the spotlight as erythritol faces trade turbulence. With anti-dumping petitions, countervailing duties, and tariff uncertainty tightening around polyols, formulators are turning to KetoseSweet™ allulose—a rare sugar that melts cleanly into formulations, sidesteps tariff risk, and brings consistent performance. Beyond its economic edge, allulose delivers sensory and Read more…
Summary Monk fruit continues its steady climb as the clean-label sweetener of choice for brands pursuing natural, no-sugar claims. Supply remains tightly linked to China’s short harvest window and global logistics, keeping prices firm through late 2025. Looking ahead to 2026, moderate market growth is expected as improved extraction efficiency Read more…
Summary Icon Foods CEO Kash Rocheleau’s Q4 Market Intelligence Report underscores a pivotal moment for the food and beverage industry. As tariff volatility, ocean freight surges, and regulatory scrutiny reshape supply chains, brands are being challenged to adapt faster than ever. The report explores how macroeconomic shifts—from Fed rate cuts Read more…
Summary The Stevia Extracts Market Outlook Q4 2025 → 2026 positions stevia not just as a natural sweetener but as a strategic ingredient in a tightening global market. Despite a strong leaf harvest, rising demand from beverage, functional food, and GLP-1–influenced product launches is firming prices across Reb A and Reb M Read more…
Summary Global erythritol markets are entering a volatile stretch as trade actions reshape supply and pricing into 2026. With the U.S. advancing anti-dumping and countervailing duty (AD/CVD) cases against Chinese imports—and the EU already enforcing steep tariffs—buyers face tightening availability and firmer prices. Demand remains resilient across food and beverage Read more…