What’s happening within Icon Foods
Delivering Functionality. Formulated for Innovation. Summary IconiPro V.1 is Icon Foods’ smarter plant protein system—engineered for formulators who demand more than grams on a label. By blending pea, brown rice, hemp, and pumpkin seed proteins into a synergistic stack, IconiPro V.1 delivers a complete amino acid profile, high bioavailability, clean-label Read more…
Summary Allulose is stepping into the spotlight as erythritol faces trade turbulence. With anti-dumping petitions, countervailing duties, and tariff uncertainty tightening around polyols, formulators are turning to KetoseSweet™ allulose—a rare sugar that melts cleanly into formulations, sidesteps tariff risk, and brings consistent performance. Beyond its economic edge, allulose delivers sensory and Read more…
Summary Monk fruit continues its steady climb as the clean-label sweetener of choice for brands pursuing natural, no-sugar claims. Supply remains tightly linked to China’s short harvest window and global logistics, keeping prices firm through late 2025. Looking ahead to 2026, moderate market growth is expected as improved extraction efficiency Read more…
Summary Icon Foods CEO Kash Rocheleau’s Q4 Market Intelligence Report underscores a pivotal moment for the food and beverage industry. As tariff volatility, ocean freight surges, and regulatory scrutiny reshape supply chains, brands are being challenged to adapt faster than ever. The report explores how macroeconomic shifts—from Fed rate cuts Read more…
Summary The Stevia Extracts Market Outlook Q4 2025 → 2026 positions stevia not just as a natural sweetener but as a strategic ingredient in a tightening global market. Despite a strong leaf harvest, rising demand from beverage, functional food, and GLP-1–influenced product launches is firming prices across Reb A and Reb M Read more…
Summary Global erythritol markets are entering a volatile stretch as trade actions reshape supply and pricing into 2026. With the U.S. advancing anti-dumping and countervailing duty (AD/CVD) cases against Chinese imports—and the EU already enforcing steep tariffs—buyers face tightening availability and firmer prices. Demand remains resilient across food and beverage Read more…
Icon Foods is proud to join the Global Prebiotic Association (GPA), strengthening our commitment to advancing gut health and functional nutrition. As a leading innovator in clean label sweeteners and fiber systems, we see this partnership as a natural extension of our mission. Our FibRefine™ line including the newly launched FibRefine 3 and FibRefine® P90 Read more…
Formulating a Gut-Healthy Carbonated Soft Drink: A Functional Approach for Food Technologists and Beverage Formulatorsby Thom King, Icon Foods, Chief Innovations Officer/Food Scientist Move over protein shakes and IPA-fueled kombucha experiments—there’s a new sheriff in town, and he’s packing bubbles, fiber, and just enough monk fruit to make your taste Read more…
By Thom King – Chief Innovations Officer Icon Foods Steviol glycosides, which are natural sweet constituents derived from the leaves of the Stevia Rebaudiana plant, have garnered considerable velocity as low-calorie sugar substitutes. This paper aims to provide an in-depth examination of the effects of steviol glycosides on the human Read more…
Market Intelligence By Thom King – Chief Innovations Officer Icon Foods Six months ago, I took a title change. [1] It was time for me to hand the reins over to the younger generation so they could get their turn. This is not a move I regret. It has given me Read more…